According to the CEO of Levi's, if you wash them more than once a year, you're washing them too often!
[Source: CNN Money/Fortune]
When interviewed by TMZ, designer Tommy Hilfiger said he never washes his jeans. I even read somewhere that Anderson Cooper only washes his once a year.
Apparently, the way to keep the right fit and color, we should stop washing them, and start freezing them instead. Freezing them overnight will help keep them from getting stinky. Don't believe me? Take a look.
OK, I gotta ask... How long have you gone without washing your jeans?