Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.
Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bare the tag line "The Sweetest Comeback In The History Of Ever."
The shuttering triggered a rush on Hostess snack cakes, with stores selling out of the most popular brands within hours.
In the months since they vanished from shelves, the cakes have been getting a few touchups as well. For the CupCakes, the company is now using dark cocoa instead of milk chocolate to give them a richer, darker appearance.