As you watched the game yesterday, a blip came on the screen like it was interrupting programming. It was a 5 second commercial from the social media platform Reddit.
The written text was up so fast that you couldn't read the whole thing.
The Reddit commercial said, "Wow, this actually worked. If you're reading this, it means our bet paid off. Big game spots are expensive, so we couldn't buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.
Of course, they were referring to Redditors causing the Stock Market shake-up with Game Stop from a few weeks ago.
The message continued, "Who knows, maybe you'll be the reason finance textbooks have to add a chapter on "tendies." Maybe you'll help r/SuperbOwl teach the world the majesty of owls. Maybe you'll even pause this 5-second ad. Powerful things happen when people rally around something they really care about. And there's a place for that. It's called Reddit."