Following an explosive return to music the King of the South, T.I., has officially dropped the music video for his hit single “Let ‘Em Know” produced by Pharrell Williams. Directed by the legendary visionary Hype Williams the cinematic visual brings the yacht recorded masterpiece to life. The video made a monumental global debut today premiering across the massive Paramount+ billboards in the heart of Times Square and has already been crowned BET Jams Jam of the Week.
The release arrives as the Pharrell-produced single continues its absolute dominance across music and social media platforms. The track is proving to be a massive commercial success by soaring into the Top 40 on the Billboard Hot 100 making it his highest charting solo hit in over a decade. The infectious single has amassed over 50 million global streams across all major platforms including over 6 million U.S. based streams and 6,500 downloads in its latest tracking week alone. In addition to these massive streaming numbers the record has reached number one on Shazam and taken the top spot on both the Instagram and TikTok charts inspiring over a half million fan creates. Furthermore the audio has reached the Top 10 on YouTube and is currently sitting securely in the Top 5 at Urban Radio with over 5 million radio airplay audience impressions.
As a true Atlanta ambassador T.I. is pairing this release with a series of major hometown collaborations. Grand Hustle has secured amazing partnerships with MARTA and the Atlanta Braves to celebrate the rollout. In addition to these activations Tip will take the court on March 16 to perform at halftime during the Atlanta Hawks Magic City Monday game.
The monumental video release effectively shifts the focus back to the music following a highly publicized and eventful week on social media. After a rumored Verzuz battle debate escalated into a slew of viral diss tracks exchanged between the entire Harris family and 50 Cent T.I. is leaving the static in the rearview to focus on his final studio album Kill The King (Grand Hustle / EMPIRE). When asked about the recent back and forth Tip offered a simple and clear statement saying "On to more important things."
“Let ‘Em Know” is available now on all major streaming platforms and the official music video can be viewed on YouTube and BET. Tip’s highly anticipated album Kill The King is due out later this year.