Want to find out if you’re pregnant? Then pick up a copy of the Swedish magazine Amelia. Inside you’ll find an IKEA ad which reads, "Peeing on this ad may change your life. This ad is also a pregnancy test. Pee on the marked are and wait a moment. If you are expecting, you will get a surprise right here in the ad." Indeed, AdWeek reports that the agency which created the ad incorporated pregnancy-test technology in the page’s paper. Furthermore, if you’re pregnant, the ad will reveal a coupon for a discounted crib.