J. Cole is always a busy man. The Grammy-Winning artist has also made it no secret that he's a former baller and huge basketball fan. It was announced on Thursday that he will be collaborating with Puma to design a new sneaker!
The announcement was also accompanied by a short-film. As a basketball enthusiast it definitely hits right in the feels. We're expecting to get more information during the NBA All-Star weekend.
Check out the video and the announcement from Cole below. Are you looking forward to this collab?