Maybach Music Group signee Losk33 is raising the heat levels with his most recent drop; the infectious joint “Dead or Alive,” released alongside perfectly fitting visuals. The music video is shot by Rick Rogers Worldwide and the track is produced by Ayoberg.
Dropped September 9, the music video for “Dead or Alive” already counts around 1M plays on YouTube alone, and sees Losk33 confirm the astonishing potential he had previously displayed on his other major hit, “Lord Have Mercy” featuring Greensboro, GA rapper Foogiano, signed to Gucci Mane’s 1017 and Atlantic Records.
Rick Ross’ protege’s previous releases, including “Tebow Deebo” and the albumPSA have granted him the status of being one of the most promising upcoming rappers in the game.
“Dead or Alive” brings forth everything we love about hip-hop, with its incredible melodies, infectious beats, mixing bright flavors and raw storytelling in a perfectly balanced way.
The visuals add an essential element to the project, capturing Losk33 surrounded by his crew, flashing cash and popping bottles as they chill in the streets.
Without a doubt Losk33’s most polished drop to date, “Dead or Alive” might very well become the reason for the urban creator’s popularity to reach sensational levels.
Follow Losk33 on socials and streaming platforms and watch the music video “Dead or Alive” below: