Everyone loves to get something in the mail, which may be why subscription box services are so popular. I mean, there’s nothing like knowing you’ll get a package every month, even if you are the one who had to pay for it.
But how popular are these subscription box services really? Well, a new survey finds that 54% of all online shoppers are members of some sort of some sort of subscription box service, with the most popular types being those that a offer replenishment service, meaning they replace items on a regular basis, and those that offer a curated service, featuring collections of new and personalized items on a regular basis.
So, with so many subscription services out there, which are the most popular? Well, apparently the Dollar Shave Club tops the list, with 29% of people being members, followed by Ipsy, (21%).
Most Popular Subscription Box Services
- Dollar Shave Club (29%)
- Ipsy (21%)
- Blue Apron (17%)
- BarkBox (17%)
- HelloFresh (16%)
- BirchBox (14%)
- Sephora Play (14%)
Source: Clutch
So which are your favorite subscription boxes?
Hit up my Instagram and you can see a few of mine! xo