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Facebook is going to change its name later this month in order to reflect its intention to build the metaverse.
The social media company’s rebranding, according to a report from The Verge, would put the Facebook app under the same umbrella as WhatsApp and Instagram, as well as Oculus and other services that Facebook owns. The move coincides with the mounting scrutiny by the US government over its reported politically driven business practices and criticism over failure to tackle hate speech and misinformation on the platform.
According to the report, the Facebook company name is a tightly-held secret within the company. Even senior leaders are not privy to the information, but it is possible that the name could reflect its recently announced Horizon product.
Facebook’s chief executive officer March Zuckerberg is expected to discuss the plans to change the name at the company’s annual Connect conference on October 28th, but the announcement could be made sooner.