Butterball Turkey Experts Are Hitting TikTok This Year


Thanksgiving Turkey with Sign

Photo: Getty Images

Thanksgiving is coming up, and for most families, the turkey on the table is the main dish.

Butterball is taking its Talk-Line experts to social media (including TikTok for the first time) in the form of a Turkey Talk-Line Taste Kitchen where recipes inspired by popular social media food trends "from waffling and air frying to adding kicks of spicy or zesty flavors through brines and rubs" will get a chance to see if they can get the Butterball thumbs up.

A recent Butterball survey found that "83 percent of respondents said social media is a great place to get menu inspiration or recipes for Thanksgiving, and 73 percent have cooked or prepared food or a meal based on a viral food trend from a social media platform," with 56 percent specifically saying they've pulled recipe ideas from TikTok.

So will there be some TikTok turkey dancing? 

"While we're focused on helping everyone, especially new holiday hosts, cook a perfect turkey, I think there will be time for a little dancing, too," said Nicole Johnson, director of the Butterball Turkey Talk-Line, stated in the announcement.

If you want to just call in your questions the old-fashioned way, here's the toll-free Turkey Talk-Line (1-800-BUTTERBALL).

[Food & Wine]


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